On the 14th, Lotte Mart announced that it will sell Norwegian salmon for around 3,000 won to stabilize seafood prices at the beginning of the year. The event will take place from the 16th to the 29th.
Lotte Mart is offering 'I Make Salmon (100g, for sashimi)' and 'I Make Salmon (100g, for grilling)' from Norway at a 30% discount for L.Point members, selling for 3,990 won and 3,710 won, respectively. The products are high-quality salmon graded as superior, and they are boneless fillets. They can be used in various dishes, including sushi and sashimi rice bowls.
To prepare for this 3,000 won salmon event, Lotte Mart secured about 50 tons of raw salmon through a pre-contract in November of last year before the exchange rate surged. The salmon was received by air freight without going through intermediary distributors, and it was directly delivered to each store, reducing logistics costs and allowing for lower selling prices, according to Lotte Mart.
Lotte Mart will also provide a discount of about 40% on flounder sashimi (350g) from the 16th to the 22nd for L.Point members if payment is made with a partnered card. The discounted price for the flounder sashimi is in the 27,000 won range.
Cho Sung-yeon, Lotte Mart and Super seafood team MD (merchandise planner), noted, "We prepared the 'Salmon and Flounder Sashimi' special discount event based on the affordably sourced salmon and flounder through a pre-contract," adding, "Through this event, we aim to alleviate customers' burden at the checkout while also contributing to stabilizing seafood prices."