The traditional alcohol distribution brand Urisul Sanghoe, based in Incheon, announced on the 13th that it has launched the 'Seopung Classic Snake Zodiac Edition' in celebration of the Year of the Snake in 2025.
This product is made at the Incheon-based brewery Yeolwumul Brewery using local specialties. It emphasized the locality of Incheon by reflecting elements symbolizing the upcoming Year of the Snake.
The Seopung Classic Snake Zodiac Edition has a vintage finish to welcome the Year of the Snake. At the same time, it reflects the local characteristics and traditions of Incheon, using materials and supplies produced in Incheon for brewing. This alcohol is made from rice grown in the fertile land of Ganghwa and sweet potatoes, and is distilled before being aged for over six months.
Urisul Sanghoe noted that the entire process, from traditional alcohol ingredients to production processes and branding, is centered around Incheon, thereby growing alongside the local economy.
A representative from Urisul Sanghoe said, 'We plan to continuously release a variety of products that honor history and culture while appealing to the tastes of the younger generation.'
The Seopung Classic can be purchased through Urisul Sanghoe's offline stores in Incheon, Naver Smart Store, Kakao Gift Giving, and other platforms.