Starting from the 28th, major department stores have begun the full sale of Lunar New Year gift sets ahead of the holiday.
As consumption polarization deepens due to high prices, department stores are showcasing premium gifts as 'super premium' and emphasizing reasonable prices for mid-range and low-cost gifts.
Lotte Department Store noted on the 7th that it will conduct the full sale of Lunar New Year gift sets with the keyword 'warm curation' across all stores until the 27th.
Lotte Department Store has prepared the 'Gisundo X Joseph Heritage Gift' featuring traditional sauces by Master Gisundo, paired with recipes from Chef Joseph Rizzuto, as a 'heritage premium' product with a special story and value.
There is also a carefully selected wine set created in collaboration with renowned manga artist Tadashi Agi, known for the popular comic 'Drops of God.'
Shinsegae Department Store and Hyundai Department Store will begin the full sale of Lunar New Year gift sets starting on the 10th.
In preparation for an earlier Lunar New Year than usual, Shinsegae has prepared over 500,000 sets, approximately 10% more than last year, to capture demand for both the holiday and New Year gifts.
This year, Shinsegae explained that it has increased the quantity of gift sets priced between 200,000 won and 300,000 won by about 20% to offer carefully selected products at reasonable prices amid external economic uncertainties like high inflation and exchange rates.
Hyundai Department Store will hold the '2025 Lunar New Year Gift Set Full Sale' event across all 15 locations nationwide, including the Apgujeong main store, as well as on its online platforms, including The Hyundai.com, Hyundai Food Hall, and Hyundai H Mall.
During this full sale period, Hyundai Department Store will showcase over 1,300 types of holiday gift sets, including meat, seafood, fruits, alcoholic beverages, and health foods.