The e-commerce industry has begun selling Lunar New Year gift sets.
According to the retail industry on the 6th, Shinsegae Group's e-commerce platform Gmarket and Auction will run the '2025 Lunar New Year Big Sale' promotion from this day until the 23rd. More than 100 brands are participating to offer a variety of discounted products.
Discount coupons will be provided daily during the event period. Additional benefits will be available for products from 18 brands, including Roborock, Samsung Electronics, LG Electronics, and Amorepacific Corporation. Using Smile Cards and similar options will provide even greater discount benefits. More than 200 special-priced items that change every midnight will also be introduced.
At 8 p.m. every day, Gmarket and Auction will hold special live broadcasts for the Lunar New Year. On the 6th, they will feature 'Lunar New Year Big Sale Special: Roborock.'
Lotte Shopping's e-commerce platform Lotte On is holding a pre-order sale of Lunar New Year gift sets, discounting seasonal products by up to 35% until the 12th. Customers can receive a 7% discount coupon, valid for up to 50,000 won, issued up to three times daily, along with an additional 10% discount for card payments.
Reflecting the high inflation, they have increased gift sets centered on processed foods that can be stored for a long time and are convenient to use at any time. They have launched gift sets including the holiday bestsellers Spam and tuna, along with Johnsonville gift sets containing snacks like fish cakes, sausages, budae jjigae, and glutinous rice hot dogs, and popular meal kit gift sets.
Fresh produce offerings have also diversified. They have expanded the variety of citrus fruit sets and have increased product selection from practical to 1++ premium lines for Hanwoo beef.
11st, a subsidiary of SK Square, is conducting the pre-sale event 'Lunar New Year Gifts Galore' promotion, offering discounts of up to 50%, until the 10th.
Every day, 7 to 9 best holiday gifts from 11st will be available as special deals. For frequently purchased processed foods and household items, products with added bonus giveaways will be showcased. The 'Sajo Premium Selection No. 22', which contains canned tuna and sesame oil, will offer one additional set for every seven sets purchased; the 'Himalayan Pink Salt Gift Set (Pink Salt 250g x 5 packs + Grinder)' will add one extra set for every six sets purchased.
Customers can also find 'designated date delivery' and 'fast shipping' options for their preferred schedules. Seasonal seafood products such as 'Tongyeong Premium Fresh Oyster' and 'Same-Day Seasonal Red Clams', along with traditional rice cakes like 'Il-sang-mi-dang Jeju Haepung Mugwort Rice Cake Gift Set', can be ordered by selecting the shipping date. Additionally, items such as 'CJ Spam Gift Set No. 11', 'LG Gift Set World Travel G', and 'Sulwhasoo Jaum 2 Sets' can be received the day after ordering through 11st's express delivery.
Koh Kwang-il, the head of sales planning at 11st, noted, 'As high inflation and economic downturn continue, practical gifts that can be exchanged without burden are expected to dominate this year's Lunar New Year.' He added, 'In the pre-sale event, we have broadly prepared value-for-money products considering customer preferences, ranging from budget gift sets priced at 10,000 to 20,000 won to 'small luxury' desserts.'