E-Land World's American casual brand WHO.A.U announced on the 30th that it will unveil a collection in collaboration with the Netflix original series "Squid Game" Season 2. The collection will be exclusively available for purchase on the WHO.A.U official website starting January 3.
This collaborative collection consists of various items that combine practicality and trendiness, including T-shirts, hoods, hats, bags, and keychains. Notably, it features a blend of WHO.A.U's California heritage and the unique worldview of "Squid Game."
The brand's iconic character "Steve" has been merged with the "Squid Game" uniform design, incorporating elements such as 456 and the shapes ○△□ that symbolize "Squid Game." A representative example includes Steve dressed in the pink uniform of the Pink Guards or the green training suit worn by the participants.
A representative from E-Land WHO.A.U noted, "Just like the collaboration with 'Squid Game,' a leading representation of K-content, we will continue to showcase the unique charm of WHO.A.U through various collaborations with different content in the future."
Meanwhile, the WHO.A.U x "Squid Game" Season 2 collaboration collection will also be launched simultaneously on WHO.A.U's official website in Vietnam. Earlier in August, WHO.A.U opened its official website in Vietnam, where it has been steadily growing. It plans to open an offline store in Vietnam in early 2025.