Emart announced on the 27th that it will launch the 'Goraeit Festa' as its first discount event of the new year. Running from January 1 to January 5, 2025, the Goraeit Festa is a large-scale discount event that Emart is newly introducing. It is seen as a continuation of the 'Emart pricing innovation' aimed at strengthening its core competitiveness.
Through this event, Emart has enhanced its product competitiveness with ultra-low prices and exclusive launches. The 'Goraeit Item' corner, which gathers the greatest discount benefits, features hanwoo beef and domestically produced pork as its representative products. Since these are items that customers expect the most during large discount events, they will receive a 50% discount if they pay with a partnered card during the event.
The event price for domestic pork belly and neck meat has been set lower than the price during the Emart 31st anniversary event in November. The representative seafood item, domestic boiled octopus, will be offered at a 50% discount if paid in full with the event card. Strawberries, a seasonal winter fruit, will receive a 20% discount when accumulating Shinsegae points. The 'Price Stabilization Apple' will be sold at the event price for five days.
Also, the 'Dyson V12 Origin Fluffy' vacuum cleaner, an exclusive Emart product, will be available for a ₩250,000 discount if paid in full with the event card. The components have been simplified to offer the lowest price since the end of October. Particularly, if customers purchase three or more of the 14 Goraeit Items, they will earn 2,000 e-money points, which can be used at offline Emart stores.
The 'Eung (%)' corner offers a 50% discount for purchasing two or more items, designed to enhance discount benefits until customers truly feel it is a great deal and say 'Eung.' From January 3 to January 5, it plans to showcase up to a 50% discount or outrageous discounts on key products such as processed goods and household items.