On the 25th, Hyundai Department Store announced that it will publish the healing comic "If You're with Heen-D, You're Always Happy!" featuring its own character "Heen-D" in collaboration with content production company Story Peak on the 26th. Healing comic is a term that combines healing and comics, dealing with topics that provide comfort in daily life, meaning comics that can heal readers.
Heen-D, which was first introduced by Hyundai Department Store in 2019, carries the message "Let's remember the happiness of moments with customers." Inspired by a white puppy, Heen-D embarks on an adventure collecting happiness by meeting three friends from the "Jelly Seed Group": Jelly-Mong, Jelly-Po, and Jelly-Bong.
Currently, popular artist "Sukidoki," who is drawing Insta-comics on Heen-D's official Instagram account, is participating in the illustration of this healing comic. This healing comic was planned to allow more customers to empathize with the message conveyed by the Heen-D character. It consists of a total of 59 episodes that resonate with everyone, from small happiness in daily life to major life concerns.
The production of this healing comic is part of the Gyeonggi Content Agency's "2024 K-Content Intellectual Property (IP) Convergence Production Support" project. This project aims to enhance competitiveness by collaborating between large companies holding excellent IPs and small content producers in Gyeonggi Province, utilizing each other's strengths to discover successful models of convergence in various genres.
The Heen-D healing comic is set to be released sequentially at various offline and online bookstores across the nation, including the "The Hyundai Present" souvenir store on the 5th floor of The Hyundai Seoul, Kyobo Bookstore, Youngpoong Bookstore, Yes24, and Aladin. It will also be available for purchase on e-book platforms like Millie's Library and Willa. The selling price is 17,900 won, and the first edition will be limited to 1,000 copies, which will come with a 3D Heen-D bookmark.