BGF Retail's convenience store CU announced on the 25th that it held the 'My Way Award 2' as part of its O4O (Online for Offline) initiative, hosting a unique award ceremony for customers who used CU this year.
The My Way Award 2 is an event that selects 21 winners across a total of 12 institutional sectors for customers who used the CU app, Pocket CU, from January to November this year. All winners will receive 100,000 won worth of points and prizes matching each theme. Notably, the scale of this year's event has increased compared to the My Way Award 1 held at the end of last year, in terms of the number of winners, CU point amounts, and prizes.
The 'If it's this much, just go ahead and work as an employee' award is given to the customer who made the most consecutive visits. The recipient of this award visited CU daily throughout the year, with an average of 5.4 visits per day. The prize is an exchange voucher for 365 coffee milk drinks, the product this customer purchased most frequently.
The 'Please leave it in front of CU if absent' award and the 'Front door that entices riders' award were given to the customers who made the most use of Pocket CU's delivery and courier services, respectively. The customer who used the courier service most frequently utilized it 999 times this year and received a delivery kit containing work gloves as a prize. The customer who used the delivery service 247 times received a front door decoration kit for riders.
Awards related to popular products this year include the 'Try the cod roe mayo from Dubai with chestnut tiramisu' award and the 'If there really is a Yonsei bread exam, top admissions' award. Customers who purchased trending items such as chestnut tiramisu 31 times were given a calf massager to encourage them to keep up with trends. Those who bought Yonsei milk cream bread 1,251 times received a pillow made with a custom-made cream bread image.
Customers who donated more than 360,000 won in CU points received the 'Donation angel is here' award along with a wings set exchange voucher. Additionally, winners of the 'Twisted desire coupon collection' award, which expired due to the expiration of 220 coupons, received a coupon package.
The customer who received the 'Falling in love isn't a crime' award will receive heart-shaped touch gloves. This award was given to the customer who liked the event page button in Pocket CU 78 times.
The recipient of the 'You live in CU, but mom's leaving' award, who was pressured for CU Money 32 times, will receive 50,000 won in CU Money. The CU Money pressure is a service that allows users to request cash recharges in Pocket CU. The 'We know it’s delicious, but you shouldn’t do this here' award is given to customers who searched for competitors' products most frequently on Pocket CU, with the prize being a CU yogurt ice cream self-kit.
The customer who purchased the most grape seed oil products in Pocket CU received the 'Please love Pocket CU as much as the grape seed oil you purchased' award, along with a 'grape seed oil best friends set' that includes fried dumplings and chicken legs. Out of more than 130 customers who pressed the attendance check button on Pocket CU daily, 10 were randomly selected to receive the 'Ideal relatedness' award along with two amusement park tickets.
Jeong Hyun-jeong, head of the Online Platform Team at BGF Retail, noted, 'CU will consistently provide differentiated experiences and aims to establish itself as a unique O4O channel in the future.'