On the 25th, E-Mart announced that it will introduce holiday gift sets in collaboration with famous restaurants. This reflects customers' interest in popular dining and gourmet experiences.
E-Mart launched a premium pork set (chilled) in collaboration with the famous restaurant 'Namyeongdon,' located in Namyeong-dong, Yongsan-gu, Seoul. The set includes 400 grams each of popular cuts, such as pork belly and neck meat, and 300 grams each of pork jowl and sirloin.
E-Mart will also showcase a Hanwoo set in collaboration with 'Haeundae Amsogalbi,' a renowned Hanwoo restaurant in Busan. Notably, the set will be offered at a 20% discount when purchased with a promotional partner card.
The long-established restaurant 'Deokin-kwan' in Damyang, Jeollanam-do, has teamed up with E-Mart to create a Deokin-kwan rice cake set. This set will also offer a 20% discount with the promotional partner card.
Additionally, E-Mart collaborated with the Chosun Hotel to increase the volume of the Chosun Hotel meat set by about 20% compared to the previous holiday. Earlier, in 2022, E-Mart introduced the Chosun Hotel meat set in partnership with the hotel. The set gained popularity as a representative meat gift set of E-Mart due to its premium quality and reasonable price.
Hwang Woon-ki, head of the product division at E-Mart, noted, 'Through collaboration sets with famous restaurants and brands, we have added special value and meaning to holiday gifts' and expressed expectation that 'customers will show great popularity due to quality, price, and differentiated stories.'