BAT Rossmann said on the 24th that its flagship liquid electronic cigarette brand VUSE will actively target the market with three series.
Recently, BAT Rossmann consecutively introduced the 'VUSE GO BOX 6ml' and 'VUSE GO SLIM 2ml.' This is not just about launching new flavors, but it's interpreted as a strategy to meet diverse consumer needs with a new line of different shapes and sizes, establishing a strong presence in the liquid electronic cigarette market.
With this launch, VUSE has built a total product portfolio of 20 products, including 3 forms and 16 different flavors including VUSE GO 2ml.
In particular, as VUSE has presented a new paradigm in the domestic liquid electronic cigarette market based on its reputation as the number one liquid electronic cigarette brand in the United States, the industry predicts that VUSE will exert an even stronger presence with its diversified three styles.
First, VUSE GO 2ml is an upgraded version of the 'VUSE GO 800,' which was released last year and has become a steady seller. It has contributed to rapidly growing as one of the top brands in the domestic liquid electronic cigarette market due to the excellent quality of natural nicotine and high usability without odor concerns. Featuring ceramic heating technology, it provides consistent flavor without pre-heating, and the ergonomically designed slim, streamlined liquid mouthpiece offers comfortable usability.
It has been praised for providing consumers with an enhanced product experience by applying an on-off switch to control device usage.
The recently launched VUSE GO SLIM 2ml applies a slim design familiar to existing tobacco users. The 'thinner' slim design offers excellent grip. It features six flavors that were not available in its predecessor, ranging from clean tastes to sweet combinations. Currently, it has been pre-released in four districts of Seoul: Mapo, Gangnam, Seocho, and Songpa, with plans to gradually expand sales areas.
VUSE GO BOX 6ml has a capacity three times larger than the existing VUSE GO 2ml product, priced reasonably at 25,000 won. Equipped with a rechargeable battery, it allows users to utilize the liquid to the last drop, and the lineup consists of four flavors that received the highest praise from the existing VUSE GO 2ml: ▲Cold Fresh ▲Purple Fresh ▲Green Spark ▲Pearl Fresh.
Both VUSE GO SLIM 2ml and VUSE GO BOX 6ml have newly equipped a boost button. By pressing the button at the bottom for 1.5 seconds, users can switch to a more intense flavor. Pressing the button three times in succession can lock the device.
BAT Rossmann is continuing the reputation of the VUSE brand through the steady seller VUSE GO 2ml, while expanding market competitiveness through VUSE GO SLIM and BOX.
A BAT Rossmann official noted, "VUSE is leading important changes in the liquid electronic cigarette market through innovative products that reflect the preferences of diverse consumers" and added, "In the future, we plan to establish various non-combustible options based on excellent quality and convenience, providing consumers with richer experiences."
*As of July 13, 2024, based on independent third-party research on the vapor product market in the United States.
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