Fashion brand 'Le Bee Marché' announced on the 24th that it has opened its first store in Nonhyeon-dong, Gangnam, Seoul.
The brand name Le Bee Marché combines the French words for 'Life' and 'Market,' embodying the meaning of 'hummingbird.' Despite their small size, hummingbirds are known to be active and are the brightest and most vibrant beings in nature. This symbolically represents the beauty and dynamism the brand strives to portray for women.
Le Bee Marché designs clothes that make various moments in women's lives beautiful and lively. The vibrance, elegance, and relentless passion of hummingbirds are infused into the designs.
The silhouette dress, which naturally emphasizes the waistline, elegantly highlights the wearer's figure, and the asymmetrical cutting details evoke the movement of a hummingbird. Additionally, the layered pleats applied to the sleeves and skirt sway gracefully in the wind, emanating a lively charm.
This collection actively utilizes the colors of nature. Inspired by the feathers of hummingbirds, the collection features mystical emerald green, bright coral pink, and harmonious white colors, allowing the wearer to express their confident charm.
The store is designed not merely as a place to purchase clothing, but as a venue to experience the brand's philosophy. With eco-friendly interiors, it includes spaces where customers can style outfits and receive consultations.
A brand representative noted, 'Le Bee Marché is not just a place that sells clothes but a space that offers young women a journey to find their own colors,' adding, 'Our goal is to capture the light, fluid, and vibrant beauty of a hummingbird in our clothing.'