Wild Turkey releases the Jimmy Russell 70th Anniversary Release and Masters Keep Triumph. /Courtesy of Campari Korea

Campari Korea announced on the 23rd that it will launch the Wild Turkey Jimmy Russell's 70th anniversary release and Wild Turkey Master's Keep Triumph in the domestic market to commemorate the 70th anniversary of Jimmy Russell, the master distiller of Wild Turkey and a witness to American bourbon whiskey production.

The Wild Turkey Jimmy Russell's 70th anniversary release is a bourbon whiskey launched to celebrate Jimmy Russell's 70 years of work at the distillery. It is a limited edition made by mixing 50.5% alcohol by volume (ABV) bourbon whiskey aged for 8 years with whiskey distillate aged for 8 to 9 years, handpicked by Jimmy Russell from the aging warehouse. This product was selected as one of the 'Top 20 Most Interesting Whiskeys of 2024' by the global whiskey magazine Whiskey Advocate.

Campari Korea said the product is good to enjoy in a pure state (NEAT) or on the rocks.

Triumph is the 10th product in the Wild Turkey Master's Keep series. The Master's Keep series means 'the collection of the master distiller.' Since its first introduction in 2015, it has been released as a limited edition every year, receiving great love from whiskey enthusiasts worldwide.

This year, Eddie Russell, Jimmy Russell's son and co-distiller, personally selected and aged the batch 10 years ago, blending it with sweet honey and warm spice notes.

The name Triumph refers to the time after Prohibition when most distilleries did not produce rye whiskey; Wild Turkey was producing high-quality rye whiskey, such as 101 rye.

Triumph has an alcohol content of 52% ABV. Campari Korea noted that it initially features sweet honey and clove aromas, which naturally transition to dark chocolate, jujube, and spice notes. Following this, a rich mocha coffee and black pepper sensation continues with a long finish.

A representative from Campari Korea said, 'Wild Turkey whiskey is distilled at a much lower alcohol by volume (ABV) than other bourbons, and due to the production process, there is less evaporation since it is aged in new oak barrels.' They added, 'It ages in heavily charred, elite grade oak barrels, leading to a smooth taste and a deep, rich amber color.'

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