Lotte Wellfood announced on the 11th that it received the award in the institutional sector of the '2024 Korea Shared Growth Award' for its active participation in spreading a culture of co-prosperity with the local community.
The '2024 Korea Shared Growth Award' is an annual event hosted by the Shared Growth Committee (hereinafter referred to as the Shared Growth Committee) to honor public institutions and large, mid-sized, and small enterprises that actively participate in local co-prosperity and to share excellent examples to promote a culture of co-prosperity.
During the award ceremony held on the 10th at the FKI Tower Conference Center in Yeouido, Seoul, Yeom Myung-rang, the head of the food business division at Lotte Wellfood, attended on behalf of the company and received the award in the institutional sector for local community co-prosperity from Lee Dal-gon, the chairperson of the Shared Growth Committee. Additionally, this year's 'AwesomeBite' project, aimed at regional coexistence and co-prosperity, was highlighted as a representative example.
Lotte Wellfood carried out the 'AwesomeBite' project this year in cooperation with the Shared Growth Committee to discover and commercialize the hidden charms of deli food by region. The campaign aims for consumers genuinely interested in food and Lotte Wellfood to discover 'an amazing bite' together. The first 'AwesomeBite' project targeted small business operators with sandwich menus to promote the revitalization of alley economies.
The registration began in July and a total of 66 sandwich restaurants participated, with six teams (Bao House, Half & Philly, H Sandwich, Little Stand Raymond, Choice Deli Grocery, and Yoon-neu) advancing to the finals, competing in front of over 90 judges, including general consumers, online influencers, chefs, and experts. After a fierce competition, 'Bao House,' a hidden gem located in Jeonpo-dong, Busan, secured the ultimate victory. From shortly after the competition, they began product development in collaboration with Chef Park Han-min from 'Bao House' and launched the winning sandwich, 'Shrimp Bao Sandwich,' at Seven Eleven stores nationwide last month, receiving positive feedback from consumers.
Meanwhile, Lotte Wellfood has signed a business agreement on 'win-win cooperation for local co-prosperity' with the Shared Growth Committee. The agreement ceremony held in July was attended by Yeom Myung-rang, head of the food business division at Lotte Wellfood, Park Chi-hyeong, the operational manager of the Shared Growth Committee, and other officials. Under the agreement, Lotte Wellfood plans to provide grants to the Shared Growth Committee and continues to promote win-win projects to commercialize and launch the deli menus of local small businesses.
A representative from Lotte Wellfood said, "We were proud to introduce delicious menus at reasonable prices across the country by discovering local small business restaurants, and it is an honor to receive the Korea Shared Growth Award." They added, "In the future, we will expand the AwesomeBite project not just with sandwiches, but with various menus, continuously creating opportunities for co-prosperity with local small businesses."