Shinsegae Food's "Maltese Strawberry Roll Cake," introduced at 9,980 won for cost-conscious consumers impacted by rising prices, is gaining popularity.
With the Christmas season approaching, Shinsegae Food announced on the 22nd that the cumulative sales of the "Maltese Strawberry Roll Cake," offered at 9,980 won from the 30th of last month to the 20th over three weeks at bakeries 'Boulangerie' and 'E-Bakery' in nationwide Emart stores, have exceeded 15,000 units.
In particular, the number of pre-orders being conducted on SSG.com since the 13th has increased by 31% compared to the same period last year, driving strong sales. Shinsegae Food expects that if the current sales trend continues until the peak Christmas cake season from the 23rd to the 24th, sales will surpass last year's figure of 25,000 units for the "Flower Card" cake, also priced at 9,980 won, reaching 30,000 units.
The popularity of the "Maltese Strawberry Roll Cake" is attributed, according to Shinsegae Food, to the preference of consumers seeking cost-effective options for Christmas cake purchases, amid a prolonged high-price environment that is dampening consumer sentiment.
Despite its reasonable price, the cute character and strawberry elements enhancing the party atmosphere are also factors contributing to its popularity. The "Maltese Strawberry Roll Cake" is characterized by its creamy filling and is decorated with a Maltese character "Maltese" and strawberries to create an adorable vibe.
Shinsegae Food anticipates an ongoing increase in orders from groups seeking cost-effective cakes, as the number of consumers pursuing budget-friendly options continues to grow and as the trend of downsizing year-end parties or replacing them with gifts spreads.