Dongwon Industries launches a new concept product 'Tuna Yukhoe' processed like raw beef./Courtesy of Dongwon Industries

Dongwon Industries announced on the 19th that it has launched a new concept product, "Tuna Yukhoe," which processes tuna like Yukhoe.

"Tuna Yukhoe" is a product that maximizes the texture by slicing tuna, which Dongwon Industries has caught directly, instead of processing it for sashimi. The product name was also decided to be the intuitive "Tuna Yukhoe."

Its feature is that it maximizes the original flavor of tuna. While tuna sashimi is typically served with dipping sauces like Ssamjang, Soy sauce, and Wasabi, Dongwon Industries' "Tuna Yukhoe" utilizes a dedicated sauce developed in collaboration with its affiliate, Dongwon Home Food.

Since October, "Tuna Yukhoe" was showcased on a trial basis at Trader's wholesale clubs nationwide, introduced as a limited edition at each location, all of which sold out quickly. Dongwon Industries plans to expand its supply sources in the future. The price is 17,980 won for 400g.