On the 17th, Jeonggwanjang announced the renewal of two products: 'Red Ginseng Ton Gold' and 'Red Ginseng Ton.'
'Red Ginseng Ton,' launched in 1993, is Jeonggwanjang's flagship brand, having surpassed cumulative sales of 1 trillion won in just 10 years. It sells over 1 million sets each year. The product features a smooth taste that incorporates 10 herbal ingredients, including reishi and deer antler, making it easy for newcomers to red ginseng to consume. 'Red Ginseng Ton Gold' contains more red ginseng than 'Red Ginseng Ton' and includes three types of mushrooms.
The packaging has been newly styled with a 'Modern Traditional Medicine' design concept, which reinterprets traditional prescriptions. The design, utilizing scrolls, seals, and books, intuitively expresses the identity of alleviating fatigue. The 'Jeonggwanjang Signature Grid System,' characterized by complementary contrasts in red and green, applies traditional proportions by reducing the upper weight and incorporates clean linear elements, adding a touch of sophistication.
The patented 'BT (Better Taste) method,' unique to KGC Insamgongsa, allows for the maintenance of the red ginseng content while enhancing the smooth enjoyment of the distinct taste and aroma of red ginseng. The BT method is a technology that creates a pleasant taste by low-temperature aging, allowing for the deep, rich flavor of red ginseng concentrate to be enjoyed without burden.
A KGC Insamgongsa official noted, 'Red Ginseng Ton,' which has been loved as a remedy for modern fatigue for over 30 years, has been further upgraded to ensure it can be consumed easily with a smooth flavor. He added, 'We will continue to strengthen our expertise as a representative brand for fatigue and present a variety of products that meet the changing needs of consumers.'