Modetour announced on the 16th that it held the '2025 Business Plan Declaration Ceremony' at its headquarters in Jung-gu, Seoul, on the 13th.
The ceremony was attended by Chief Executive Officer Woo Jong-woong, President Yu In-tae, Vice President Woo Joon-yeol, along with a total of six executives and employees from various headquarters, as well as representatives from subsidiaries such as Cruise International and Modetour International.
Key announcements included enhancing the competitiveness of package products, advancing the product management system, building a sustainable management system, strengthening the brand and creating customer value, and expanding and managing sales and distribution channels.
The Product Headquarters plans to expand the product lineup of Modetour's flagship product brand, Modu Signature, to increase its sales proportion to 35% next year, and will focus on activating sales of special area products and cruises. Additionally, to attract younger customers, it aims to increase the concept tours with influencers and unique experience-themed products, which were conducted about 30 times this year, to over 100 times next year.
The Sales Headquarters plans to enhance communication with offline sales channels, such as Best Partner (BP) agencies, seek new sales channel discoveries, and strengthen strategic partnerships with e-commerce affiliate channels. Furthermore, it intends to advance its website and applications by implementing artificial intelligence (AI) recommended customer-targeted product curation features to increase its share in the online market.
Yu In-tae, president of Modetour, said, 'With the pride of having led Korea's travel culture for the past 35 years, we must do our best to provide differentiated travel services unique to Modetour next year.'