Celebrity Lee Jang-woo noted on the 16th that the walnut snack brand Buchang Confectionery, famous for its walnut snacks, will open its second store in the basement level 1 of Shinsegae Daegu on the 17th.
To celebrate the opening of the second store, Mr. Lee Jang-woo is scheduled to visit the store on the 18th to meet customers. Buchang Confectionery is a walnut snack brand created in collaboration with food content company FG, which Mr. Lee Jang-woo co-planned with KBS entertainment program Popup Landing Operation. Mr. Lee Jang-woo has expanded his food and beverage business from udon and soup rice restaurants to desserts.
Buchang Confectionery gained popularity after opening its first store in the dessert specialty area "Sweet Park" at Shinsegae Gangnam in October. Visitors lined up from 8:30 a.m., two hours before the store opening, creating a spectacle where they waited for more than four hours. The prepared stock sold out in three hours, leading to an early sellout known as "opening run."
In response to this popularity, Shinsegae Department Store has strengthened its collaboration by establishing Buchang Confectionery's second store in the Daegu location. The Shinsegae Daegu store, where the second store will be located, is situated in the Dongdaegu Station complex transfer center. It is conveniently accessible for external visitors traveling by KTX and express bus, as well as residents of the Daegu area. This strategy aims to enhance store competitiveness by introducing a popular dessert brand at Dongdaegu Station, a hub for national travelers.
Lee Kyung-won, representative of FG, stated, "Buchang Confectionery, which we developed and researched for about a year with Mr. Lee Jang-woo, is opening its second store in Daegu, thanks to the success of the first store at Shinsegae Gangnam."
Currently, negotiations are underway to establish locations within major stations nationwide, as well as in large domestic retail channels, including discussions with local major retailers in Japan, Hong Kong, and the United States.