Amorepacific Corporation announced on the 16th that its major brands achieved record sales during Amazon's online shopping event, Amazon Black Friday & Cyber Monday (BFCM), the largest in the world.
Laneige, Sulwhasoo, and Innisfree, which are performing well in the Americas, drove growth. Sales increased by 127% for Laneige, 308% for Sulwhasoo, and 70% for Innisfree compared to the previous year.
In particular, for Laneige, the two flagship products, Lip Glowy Balm and Lip Sleeping Mask, ranked 1st and 2nd in the lip balm category, and also made the 2nd and 4th spots in the Beauty and Personal Care institutional sector.
In this BFCM result, brands that have not officially entered the Americas also achieved high performance.
To increase product exposure during the event period, customer touchpoints were expanded through AI-based search keyword optimization, and social media promotional activities were strengthened through collaborations with local influencers in the United States.
As a result, Mise-en-scène recorded a 1092% increase in sales compared to the previous year, and its flagship product, Original Hair Serum, ranked 1st in the Hair Styling Oil institutional sector. Brands such as Estra, which saw a 199% increase, IOPE at 434%, and Illiyoon at 293% also showed strong sales growth.