CJ Foodville announced on the 15th that it has revamped the Tous les Jours brand for the first time in 8 years since 2016.
CJ Foodville plans to continue the existing brand philosophy of "healthy daily bakery" while innovating products and stores to become a "premium bakery café."
As part of this brand renewal, CJ Foodville introduced a new brand identity (BI). The new BI abbreviates the Tous les Jours brand name to "TLJ" and features larger and clearer typography for better visibility.
On the 13th, CJ Foodville opened a Tous les Jours direct-managed store applying the new BI between Gangnam Station and Sinnonhyeon Station (438 Gangnam-daero). CJ Foodville sells fresh cream cakes and pastries at this store. Additionally, it has separated the café and bakery purchase space for customer comfort.
To celebrate the opening of the new store, Tous les Jours is holding an event in which customers who post on their personal social media after visiting the store can enter a draw to receive invitations to the "Kim Soo-hyun fan meetup" event until the end of the year.