Emart24 announced on the 15th that it will collaborate with Chef Choi Ji-hyung, who appeared on the Black and White Chef, to unveil white blood sausage kimbap and soybean paste blood sausage soup.
Chef Choi operates the Northern cuisine dining establishment 'Libukbang.' Emart24 is also running a promotion, offering a 30% discount for purchases made with event cards (Shinhan·Hana Card) until the 31st to celebrate the product launch.
Emart24 collaborated with Chef Kim Do-yoon to launch 'five-color seasoned vegetable bibimbap,' 'tuna mayo with wild greens kimbap,' and 'wrap with seasoned shepherd's purse,' and teamed up with Chef Lee Kyung-jae to introduce 'seaweed egg roll.'
An Emart24 official said, “Since the previously launched collaborative products with the Black and White Chef received a favorable response from customers, we expect this new product will also gain popularity.”