HACIE's 2024 fall/winter representative image. /Courtesy of HACIE

The women's clothing brand HACIE announced that it will operate a pop-up store at the Shinsegae Department Store in Haeundae Centum City until Feb. 2.

HACIE is a modern contemporary women's clothing brand based on a feminine and sophisticated sensibility. Under the tailor-made philosophy presented in custom clothing, it offers luxurious styles and practicality for contemporary women.

This pop-up store is being held as the third event following the ones at the Hyundai Seoul in Yeouido and the Shinsegae Department Store in Gangnam, showcasing HACIE's winter collection, COMMAS FOR WINTER. It will feature products that combine refined design and warmth, focusing on outerwear made from high-quality materials such as wool and cashmere.

Additionally, an event will be held until the 18th, offering products in collaboration with designer Carla Angiò, who hails from Maison Margiela, to the first 30 customers each day. Furthermore, various complimentary gifts will be provided to customers based on their purchase amounts during the pop-up store period, aiming to offer a special shopping experience.

A representative of HACIE noted, “This pop-up store is an opportunity to directly encounter HACIE's unique and sensuous collection items,” adding, “We plan to provide sophisticated designs and exceptional quality for contemporary women through customized styling and a premium shopping experience.”