Emart said it is conducting pre-orders for 2025 Lunar New Year gift sets from the 13th to Jan. 15 of next year.
During this period, customers can purchase gift sets with promotional cards to receive discounts of up to 50% per item, and they will also receive Shinsegae gift certificates worth up to 1.2 million won based on the purchase amount.
The more Shinsegae gift certificates given will depend on how early purchases are made during the pre-order period. For the first phase (Dec. 13 to Jan. 8), 12% of the payment amount will be given as gift certificates, with a minimum of 36,000 won to a maximum of 1.2 million won based on the purchase amount. For the second phase (Jan. 9 to Jan. 15 of next year), 8% of the payment amount will be given as gift certificates, with a minimum of 24,000 won to a maximum of 800,000 won. This applies to purchases of 300,000 won or more.
To provide benefits to more customers during the upcoming Lunar New Year, the gift certificate promotion has been strengthened. Previously, customers who spent more received more gift certificates, but now, if early purchases are made, customers can receive gift certificates at the same rate regardless of the purchase amount.
Reflecting the ongoing high inflation trend, Emart has focused on practicality in its set planning. For example, in the fruit sets, the prices of key items have been lowered compared to last year, expanding options to purchase for under 50,000 won.
In the meat gift sets, there is a notable ‘extreme value (price-performance ratio) Hanwoo set’ that can be purchased for under 100,000 won.
In seafood, a new set has been planned that can be purchased for less than 100,000 won.
For seafood and meat gift sets, which require freshness, the number of direct shipment sets has been increased to 27 types, and the prepared quantity has also been expanded by 50% compared to last Lunar New Year.
Processed food and daily necessities gift sets have been expanded to practical sets in the 10,000 to 20,000 won range. During this year’s Lunar New Year pre-order period, the sales of seasoning sets in the 20,000 won range increased by 46.7% compared to last year, and canned goods sets grew by 11.9%.
Meanwhile, Trader's Wholesale Club will also kick off a pre-order promotion from the 13th, offering discounts of up to 50% on Lunar New Year gift sets when Shinsegae points are accumulated. Emart Everyday will also provide up to 50% off on gift sets purchased with promotional cards during the same period.