Aperol, the representative liqueur brand of Italy, announced on the 11th that it will run a promotion that offers the Aperol Spritz cocktail made with Aperol along with the Inspire Hotel's winter strawberry afternoon tea set.
This event will be held at the Inspire Horizon Lounge on the first floor until March 30 of next year.
Aperol is an Italian liqueur beloved worldwide as an aperitif (a drink taken before a meal). It is made with various herbs including orange and rhubarb, characterized by its sweet yet bitter taste that evokes the leisurely Italian lifestyle.
Aperol Spritz, a cocktail made by adding sparkling wine to Aperol, is widely used as an aperitif across Europe. The alcoholic beverage industry estimates that approximately 450 million Aperol Spritz cocktails are sold globally each year, equating to 14 cocktails sold every second.
Recently, a company representative noted that the popularity of Aperol Spritz is rising in South Korea as young alcohol enthusiasts have adopted a culture of enjoying low-alcohol beverages along with light snacks before main meals.
An Aperol representative said, “We are pleased to introduce Aperol Spritz, which represents Italian aperitif culture, to consumers, and we hope to reach the pinnacle of gourmet enjoyment with the combination of Aperol Spritz and winter strawberries.”