Ediya Coffee announced on the 10th that it has opened its 4,000th store, the first in the domestic coffee industry.
On the same day, Ediya Coffee opened its franchise 4,000th store, 'Cheonan-daero DT Store,' in the Dongnam District of Cheonan, South Chungcheong Province. This store is a large drive-thru format store, located at the entrance of a busy commercial area near Cheonan IC, according to Ediya Coffee.
According to Ediya Coffee, this store applies a bakery-specialized concept, offering freshly baked bread and sandwiches alongside the general bakery menu.
An Ediya Coffee official noted, 'The surpassing of the 4,000th store is the result of the trust and coexistence built with franchisees across the country,' adding, 'We will continue to expand customized stores that can provide diverse consumer experiences and support franchisees to become a brand where everyone can grow together.'
Last year, Ediya Coffee implemented a support policy worth approximately 19.4 billion won for franchisees, which included free coffee bean support and minimizing raw material price increases.
Also, in October, it appointed actor Byun Woo-seok as its first brand promotion model since its establishment and bore the full expense of advertising and marketing at the headquarters franchise office.