LX Hausys said on the 9th that it held an opening event for the "Discovery of Taste" exhibition space at "LX Z:IN Flagship" in Nonhyeon-dong, Gangnam-gu, Seoul.
About 150 people attended the event, including President Noh Jin-seo of LX Hausys and Noh Hee-young, head of Hino Consulting Firm and brand ambassador for "Discovery of Taste."
Starting in the second half of this year, LX Hausys has been strengthening its business-to-consumer (B2C) interior business under the theme of "Discovery of Taste." Rather than applying trends as-is, the concept is to reflect individual preferences—such as color, material, texture, and finish—into spaces.
This exhibition space was built in collaboration with Noh. Last month, LX Hausys and Noh recreated in the showroom the kitchen, living room, entryway, laundry room, dressing room, and bathroom of an older apartment complex in Songpa-gu, Seoul, that they remodeled.
The exhibition space was unveiled on the 1st. According to LX Hausys, the average daily number of visitors to the LX Z:IN Flagship this month rose 30% from the previous month.
The exhibition also showcased a kitchen space featuring the green-series "Hino Green & Mint" colors co-developed by LX Hausys and Noh. The "Hino Green" color was applied to the Hi-MACS engineered-stone countertop, and the "Hino Mint" color was applied to furniture boards.
Through this exhibition, LX Hausys plans to expand interior proposals that combine product colors and materials to suit consumer tastes.
The "Discovery of Taste" remodeling video of the Songpa-gu older apartment complex, released on Noh's YouTube channel on the 27th, surpassed 2 million views.
Noh said, "LX Hausys is not only the leading corporations in the domestic window, flooring, and wall-panel markets, but can also propose total interior solutions with a range of excellent materials, so I took on the role of 'Discovery of Taste' ambassador for this collaboration."
An LX Hausys official said, "We will continue to present a variety of interior solutions and experiential spaces that allow customers who want to style their spaces to their own taste to express their unique preferences."