LX Hausys will target the B2C (corporations·consumer transaction) market by highlighting interior spaces that reflect individual preferences.
LX Hausys said on the 1st that it unveiled new residential display spaces—such as kitchens, living rooms, and bathrooms—under the theme "Discovery of Taste" at the LX Z flagship showroom in Gangnam-gu, Seoul.
Discovery of Taste implements space interiors that reflect consumers' preferences in detailed elements such as color, material, texture, and finish rather than applying trendy interiors as-is. It focuses on composing the entire home around a single preference instead of selecting individual products like wallpaper and flooring, windows, and kitchen furniture separately.
LX Hausys selected branding expert Roh Hee-young, head of Hino Consulting Firm, as its first brand ambassador. The company arranged a kitchen, living room, entryway, laundry room, dressing room, and bathroom on the third floor of the LX Z:IN flagship showroom to match Roh's preferences.
LX Hausys applied newly developed green-tone "Hino Green & Mint" colors to the Discovery of Taste display space. In the kitchen, it used a Hino Green-colored artificial stone "HI-MACS" countertop and Hino Mint-colored furniture boards. In the living room, it applied the window product "View Frame," the "Diamant Fortis" wallpaper with a plaster-like pattern, and the "Edi-tone Stone" flooring.
Through this, customers can see how to decorate their actual homes to suit their own preferences in the Discovery of Taste display space. Visitors to the showroom can examine windows, flooring, wall materials, kitchen furniture, interior doors, insulation, and more in person, then choose colors, materials, and design patterns and receive purchase consultations.
On the 27th, a video was also released on Roh's YouTube channel introducing the process from preparation to product selection, construction, and the completed spaces for remodeling a constructed apartment with LX Hausys to fit the Discovery of Taste theme.
An LX Hausys official said, "As consumers' desired preferences in color, material, and pattern become more segmented, we will continue to introduce products and spaces featuring Discovery of Taste," adding, "We will continue to realize the spaces customers dream of with LX Z:IN's unique interior solutions and establish ourselves as a brand that proposes spaces tailored to diverse preferences."