A bird's-eye view of Park Roche Seoul One in Nowon-gu, Seoul. /Courtesy of IPARK Hyundai Development Company
"Existing senior residences are limited to a specific age group, which can cut off intergenerational interaction and sap vitality across the complex, but Park Roche Seoul One has no age limit, which we think addresses that. On price, compared with high-end senior residences in Gangnam, it is considered to have strong competitiveness for the level of service."
Premium wellness residence Park Roche Seoul One official

On the 15th, we visited the Seoul One model home near Gwangwoon University Station in Nowon District, Seoul. In the gallery, which operates by reservation, 80-square-meter and 73-square-meter units were on display. Upon opening the door, the first thing that stood out was that there was no "threshold." The level differences were minimized across the entire interior space, from the entry to the living room, bedrooms, and bathrooms. A full sliding door was installed between the living room and bedroom so outside access is easy in an emergency.

Park Roche Seoul One, the key residential facility of Seoul One, a station-area mixed-use redevelopment at Gwangwoon University Station regarded as the largest development in northeastern Seoul, has been unveiled. A wellness residence that provides housing, commercial, cultural, and medical services within the complex, it will be built within Seoul One IPARK near Gwangwoon University Station in Nowon District, spanning four basement levels to a maximum of 49 above-ground floors, two towers, and a total of 768 households. By exclusive area, there are 192 households of 70 square meters, 192 households of 73 square meters, and 384 households of 80 square meters.

An AI home assistant, an interactive wall pad, is installed inside a unit at Park Roche Seoul One in Nowon-gu, Seoul. /Courtesy of IPARK Hyundai Development Company

The interiors emphasize a hotel-like premium feel. The coffered ceiling draws on the style of the Park Hyatt, and an integrated refrigerator, kimchi refrigerator, and washer-dryer are provided as complimentary built-ins. An AI home assistant in the form of an interactive wall pad is also installed in each unit. It learns residents' living habits and can handle lighting, temperature, and humidity control and service calls by voice. A system that detects abnormal situations such as falls is installed in the ceiling, and a smartphone application (app) enables health checks, guardian alerts, and facility reservations.

An image of the street mall being created in front of Park Roche Seoul One in Nowon-gu, Seoul. /Courtesy of IPARK Hyundai Development Company

The biggest differentiator is that there is no age limit for residents. Under current law, typical senior welfare housing is open only to those 60 and older. In contrast, Park Roche Seoul One uses a "long-term general private rental housing" model, allowing applications and residency regardless of age. In effect, while it is a residential facility with services tailored to older adults, its structure can also attract demand from people in their 40s and 50s and those nearing retirement.

The lease deposit starts at 1.01 billion won for 70 square meters, 1.06 billion won for 73 square meters, and 1.19 billion won for 80 square meters, based on exclusive area. Units are largely divided into two lines. The 624 households on floors 2–40 are The Grove, which emphasizes practicality and price competitiveness. The 144 households on floors 41–49 form The Cypress, a specialized line. The Cypress additionally provides a steam robot vacuum, an AirDresser, and a water purifier, and includes a private safe for each unit and 30 valet parking services per month as standard. Some lower-floor lines also come with private outdoor terrace space.

After moving in, monthly living expenses must also be paid separately. For two people, the monthly living expenses, including common area maintenance fees, meal charges, and community usage fees, are said to be about 4 million won for general units and about 5 million won for specialized units.

A layout of Seoul One featured in the promotional booklet for Park Roche Seoul One in Nowon-gu, Seoul. /Courtesy of Min-ha Jeong, reporter

An Asan Medical Center health screening center of about 1,500 pyeong will open in the complex and provide residents with an annual comprehensive health checkup. In addition, an IPARK mall, a street mall, the first CGV IMAX theater in northeastern Seoul, and a five-star Marriott hotel will also be built.

A real estate industry official said, "While the services are centered on specialized care for older adults, in practice it appears to target people in their 40s and 50s with asset capacity and those preparing for retirement," adding, "Given that the living expense burden is not small, it is necessary to weigh efficiency relative to expense."

Applications will be accepted on the 29th–30th, winners will be announced on July 3, and contracts will run July 7–9. Move-ins are scheduled for around July 2028.

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