I am a bride-to-be ahead of my wedding. It's a brand-name mega complex apartment, and I heard the presale price is in the 400 million won range, so I came early in the morning to take a look.

On the morning of the 18th, at the model home for POSCO E&C's The Sharp Geomdan Lake Park set up in Wondang-dong, Seo District, Incheon. Even though it was a weekday morning, the front of the showroom bustled with visitors. Starting around 9:30 a.m., before opening, a long line formed under the tent as people waited to enter. A visitor in their 30s, identified as person A, said, "While looking into new apartments in the Geomdan new town area, I heard the presale price for the 59㎡ exclusive type was in the 400 million won range, so I came to see it in person."

Visitor ages varied. In addition to young newlyweds and end users in their 30s and 40s, middle-aged people looking to move from existing dwellings to new apartments also stood out. A person in their 50s, identified as person B, who was standing in line, said, "I live in an older apartment in Majeon-dong, where the complex is going up," and added, "I heard a mega complex of nearly 3,000 households is coming to the neighborhood, so I visited out of curiosity." The person said, "New apartments these days are quite different from older ones in community facilities, parking, and floor plans," adding, "I'm considering moving to a new build."

Visitors wait to enter the The Sharp Geomdan Lake Park model home in Wondang-dong, Seo-gu, Incheon, on the morning of the 18th. /Courtesy of Reporter Kim Bo-yeon

The Sharp Geomdan Lake Park is the first The Sharp brand apartment to be supplied in Geomdan new town. As a mega complex supplied by POSCO E&C, it drew interest from local buyers even before presales. A sales official said, "There are many inquiries because it's the first The Sharp brand complex in Geomdan new town and a landmark mega complex with 2,857 households."

The complex will be built on blocks AB22 and AB23 in Majeon-dong, Seo District, Incheon. It will have 26 buildings from three underground floors to 29 aboveground floors, totaling 2,857 households. Of the total, 1,337 households are the 59㎡ exclusive type, accounting for nearly half. The layout emphasizes small to mid-size units targeting end users.

The 59㎡ exclusive type A unit in the model home is designed in a four-bay plate configuration. Considering daylight and ventilation, the living room and three bedrooms are oriented in the same direction. The kitchen features a food waste transfer system, and the dressing room has sliding doors and a dehumidifier to enhance storage and maintenance convenience. The 84㎡ exclusive type is characterized by options for a face-to-face kitchen and a dry vanity area.

The living room of the 59㎡ unit in the The Sharp Geomdan Lake Park model home. /Courtesy of Reporter Kim Bo-yeon
The kitchen of the 84㎡ unit in the The Sharp Geomdan Lake Park model home. /Courtesy of Reporter Kim Bo-yeon
The bathroom of the 84㎡ unit in the The Sharp Geomdan Lake Park model home; the dry vanity option is installed. /Courtesy of Reporter Kim Bo-yeon

The most frequent on-site questions concerned transportation and building placement. Visitors looked over the complex model and asked, "How long does it actually take to get to the subway station?", "Which building is the prime one?", and "Which buildings are closest to the station?" A sales agency official said, "You can reach Wanjeong Station on Incheon Line 2 the fastest, and we expect strong interest in the area from Building 6310 to 6013, which is close to the complex's main entrance." It is said to take around 10 minutes on foot from the complex to Wanjeong Station. Incheon Line 1's Geomdan Lake Park Station is also accessible.

The complex's community facilities are planned to exceed a total of 9,917㎡ (3,000 pyeong). In addition to sports facilities such as an indoor golf practice range, fitness center, GX room, sauna, and indoor gym, plans include a family library, edu & business lounge, kids' zone, guesthouse, and dining lounge. The idea is to leverage the mega complex's scale to concentrate daily convenience facilities within the grounds.

It is also seen as an advantage that the complex will rise at the center of the "work-life balance village" within Geomdan new town. The work-life balance village is a mixed-use zone combining residential, work, leisure, and education functions. It will include a smart work center and an integrated childcare center, as well as neighborhood living facilities, office facilities, sports facilities, and cultural facilities. Residents of the complex are expected to be able to use the lifestyle infrastructure that will be built in the work-life balance village.

A scale model of the apartment complex inside the The Sharp Geomdan Lake Park model home. /Courtesy of Reporter Kim Bo-yeon

Regarding the presale price, a sales official said, "With the presale price cap in place, it's at a reasonable level compared with surrounding market prices." Based on the highest prices, in block AB22, the 59㎡ exclusive type is in the 480 million–490 million won range, and the 84㎡ exclusive type is in the 630 million–650 million won range. In block AB23, the 59㎡ exclusive type is in the 480 million–490 million won range, and the 84㎡ exclusive type is in the 640 million–660 million won range.

After touring the model home, person A said, "As far as I know, there aren't many new small-size apartments around Geomdan Lake Park Station," adding, "With a lot of 59㎡ exclusive supply and more competitive prices than I expected, I plan to apply for a subscription."

The subscription schedule begins with special supply on the 24th, followed by first-priority applications on the 25th and second-priority on the 26th. Winners will be announced over two days, July 2–3, and formal contracts will be signed for five days from July 14 to 18.

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