Hyundai Engineering & Construction said on the 21st that it will unveil a premium residential service, the first among domestic builders to introduce a residents-only art storage facility, in partnership with Seoul Auction affiliate Seoul Auction Blue.
The project aims to go beyond a simple living space to realize a complex cultural space where art and daily life coexist. An art-based community service offering artwork storage, consultations, and education programs for residents will also be operated.
An art storage facility is a specialized artwork storage installation used by art museums, museums, and auction houses. Equipped with temperature and humidity control, security, and handling equipment, Hyundai Engineering & Construction reinterpreted it to suit community facilities in multifamily housing.
Residents can safely store their own or acquaintances' artworks in the community space within the complex, and a system will also be established to link exhibitions, price assessments, and sales through a digital platform.
Hyundai Engineering & Construction will also provide art concierge services such as consignment and storage, transportation, insurance, purchase, and collateral-backed loans. It also plans to operate diverse cultural content, including global luxury art tours, exhibitions of emerging artists, auction events, and a collectors' academy.
In particular, the company plans to implement the complex itself under the concept of a "Living Museum" to enhance residents' cultural sensibilities and experiences in enjoying art.
Hyundai Engineering & Construction will also introduce Seoul Auction Blue's artificial intelligence (AI)-based art platform "Seoul Auction Intelligence (SAI)." Key functions include artwork price assessments, market information, and one-on-one consultations with art experts.
The service will be provided through the residents-only integrated housing platform "My THE H" app for THE H residents and will first be applied to the THE H Daechi Edelweiss complex in May.
Through the app, residents can check real-time prices and market information for their holdings and use community functions based on art preferences.
Hyundai Engineering & Construction plans to first apply the service to the Apgujeong District 3 Hyundai Apartment complex and then expand it to major premium complexes.
A Hyundai Engineering & Construction official said, "The private art storage facility is not just an auxiliary amenity but a differentiated residential service that manages residents' tastes and assets together," adding, "We will continue to roll out innovative community content that reflects customer lifestyles and redefine the value of living spaces."