Hyundai Engineering & Construction said on the 14th that the THE H brand film "Neo Living" won a main prize at The One Show 2026, the first for a Korean builder.
The award category is the Craft - Sound Design & Music category Merit prize. The One Show is regarded as one of the world's three major advertising festivals along with Cannes Lions and CLIO Awards.
The award came in The One Show Indies category newly created this year. Hyundai Engineering & Construction said it earned high marks for its original planning idea and brand message, and for its use of sound that blended with the flow of the video.
Released in Oct. last year, "THE H Brand Film: Neo Living" is a video that captures Hyundai Engineering & Construction's residential total solution "Neo Living" from the perspective of residents. With the concept "Here, You Compose Life," it portrayed people of various ages completing their lives inside THE H to an orchestral melody.
The video includes Hyundai Engineering & Construction's residential design, technology, and services such as H Culture Club, personal mobility, Robotics life, All Life Care House, Hey Sleep, Neo Frame, and H Silent Solution.
Hyundai Engineering & Construction unveiled "Neo Living" last year and has presented as its residential direction ▲ homes that make you healthier the longer you live there ▲ homes where daily life is optimized ▲ homes that raise the dignity of life.
An official at Hyundai Engineering & Construction said, "It is a meaningful achievement in which a customer-centered brand philosophy was realized in a highly polished video and recognized on the global stage," adding, "We will continue to expand differentiated residential value that combines design, technology, and services."