A rendering of the expedited integrated plan for the Apgujeong District 3 reconstruction. /Courtesy of Seoul Metropolitan Government

Cushman & Wakefield Korea, a global real estate consulting firm, said on the 10th that it is carrying out retail consulting services for the reconstruction association of Apgujeong District 3 in Seoul.

Cushman & Wakefield Korea previously worked with Samsung C&T to help win bids for the redevelopment projects of Banpo District 3 and Yongsan District 3, and with Daewoo Engineering & Construction it presented a differentiated commercial facilities blueprint in the bidding wars for the reconstruction of Sajik District 2 in Busan and the Gongjak Apartment complex in Yeouido.

Cushman & Wakefield Korea plans to provide consulting for the development of a detailed strategy to ensure the success of commercial facilities, as in ultra-high-end complexes like Apgujeong District 3, where the success of commercial facilities is directly tied to the brand value of the complex.

Chae Sang-yoon, senior managing director of Cushman & Wakefield Korea Consulting Group (right), and Director Jeong Won-uk /Courtesy of Cushman & Wakefield Korea

Chae Sang-yun, executive director at Cushman & Wakefield Korea, said, "In the past, the design of residential facilities was prioritized and commercial facilities mainly served to recoup initial investment, but now the specialization and activation of commercial facilities has become a game changer that determines the association members' profits and builders' bidding competitiveness," adding, "We will continue to provide optimized business solutions for major reconstruction sites nationwide, based on high-end consulting know-how accumulated in Apgujeong, Yeouido and Banpo."

※ This article has been translated by AI. Share your feedback here.