Samsung Gold Exchange Co. of Hoban Group said on the 7th that it signed a memorandum of understanding (MOU) with NH NongHyup Bank on the 6th at the bank's headquarters in Jung-gu, Seoul, to boost physical gold trust transaction activity.
At the signing ceremony, Chief Executive Choi Eun-joo of Samsung Gold Exchange Co., Head Park Hyun-dong of NH NongHyup Bank's investment products institutional sector, and about 10 officials from both companies attended.
The agreement was pursued to broaden customers' asset management options and lay a foundation for stable product operations by launching trust products based on physical gold, as demand for investing in gold, a key safe-haven asset, has grown amid rising global economic uncertainty.
Under the agreement, the two companies will work together across the development, launch, operation, and overall management of new physical gold trust products. Samsung Gold Exchange Co. will handle tasks needed for product operations, including appraisal, processing, transport, and storage of physical gold, while NH NongHyup Bank will be responsible for signing trust contracts with customers and operating the products.
The companies also plan to build a stable operating system for physical gold trust products based on their respective expertise and infrastructure, and to offer reliable physical gold-based asset management services to enhance sales competitiveness and respond to diverse investment demand.
Samsung Gold Exchange Co. plans to use this agreement to diversify its revenue structure and strengthen mid- to long-term business stability. It is accelerating the rollout of various new financial products through collaboration with financial companies and is actively reviewing product development that uses gold as the underlying asset. It also expects greater brand awareness and improved corporate image through links with popular financial products.
An official at Samsung Gold Exchange Co. said, "As interest in safe assets has increased recently, demand for investment in physical gold continues to expand," and added, "Through cooperation with NH NongHyup Bank, we will continue to support customers so they can invest in physical gold assets more conveniently and stably."
An official at NH NongHyup Bank said, "Through this agreement, we are newly introducing trust products based on physical gold and expect to provide customers with a variety of asset management tools," and noted, "We will continue to strive to provide customer-centered financial services."
Meanwhile, Samsung Gold Exchange Co. recently exceeded its 40th franchise nationwide, expanding its distribution network, and has strengthened its win-win management by becoming the first in the industry to support a co-prosperity cooperation fund. In the "2026 Brand Customer Loyalty Awards," it was selected No. 1 in the gold exchange institutional sector for three consecutive years, earning recognition for customer trust and brand competitiveness.