On Mar. 3, nearly 110,000 first-priority applications were filed nationwide. In particular, more than 90,000 poured into Seoul alone, confirming a preference for Seoul.
On Apr. 4, ZIGBANG CO. analyzed this year's subscription market and said first-priority applications for projects with sales notices in March totaled 109,928 nationwide, a record high for the year on a monthly basis. In particular, Seoul logged 90,322 applications for projects with March sales notices, the most in 1 year and 6 months since September 2024 (96,434). The analysis was compiled based on the month of the sales notice, and even if the subscription date rolled over to the following month, it was reflected as performance for the month when the initial tenant recruitment notice was issued.
Looking at nationwide applications by month, projects with January sales notices drew 10,549, February 27,313, and March 109,928, with a sharp increase in March. The number of projects also rose from 8 in January and 11 in February to 27 in March, and the average competition rate climbed from 4.2 to 1 in January to 7.1 to 1 in February and 12.9 to 1 in March.
While supply was limited in January–February at the start of the year, six major Seoul projects, including ACRO Seocho and HAUTERRE Banpo, issued sales notices in March, concentrating subscription demand.
Seoul's average first-priority competition rate for projects with March sales notices was 156.3 to 1, a sharp rise from January and February. All projects recorded at least double-digit competition rates, and demand appears to have concentrated as regular-supply volumes were limited due to redevelopment-driven supply. In particular, ACRO Seocho (1,099 to 1), HAUTERRE Banpo (710 to 1), and Ichon Le-EL (135 to 1) attracted demand as sales prices were set lower than market prices under the presale price cap.
Among them, ACRO Seocho drew 32,973 applications for 30 regular-supply households, posting the highest competition rate among Seoul sale projects since records began in 2015.
In the greater Seoul area, Incheon posted an average of 18.0 to 1 in March, the second-highest after Seoul. Geomdan Hosu Park Station Paragon led Incheon demand with 31.26 to 1. Being located in the Geomdan new town and subject to the presale price cap, its price competitiveness appeared to attract buyers. Gyeonggi Province, by contrast, recorded a relatively low 0.5 to 1. Compared with Seoul, projects with price competitiveness, such as larger supply or application of the presale price cap, were limited.
In the provinces, Beomeo Station Park Dream Diar in Suseong District, Daegu, drew attention with the only triple-digit rate at 101.5 to 1. As Suseong District is considered a preferred area in Daegu with strong school districts and lifestyle infrastructure, local demand appears to have concentrated on the new project. Elsewhere, South Gyeongsang posted 6.7 to 1 and South Chungcheong 3.3 to 1 with solid results, while South Jeolla at 0.8 to 1, North Gyeongsang at 0.8 to 1, Busan at 0.3 to 1, and Daejeon at 0.2 to 1 showed relatively weak results.
In April, as sales volumes increased from March, subscription demand has continued. In Seoul, La Clache Jade Pine (Dongjak District, 26.91 to 1) and Gongdeok Station Xi Rene (Mapo District, 79.99 to 1) posted high competition rates, showing that demand has persisted into April. In the greater Seoul area, new sales are underway in various locations such as Yongin and Gimpo, and the share of sales volume in the region is expected to rise further in May. In the provinces, new sales are also scheduled across the country, including Daejeon and South Chungcheong, so this trend is expected to continue for the time being.