Samsung C&T Construction Division (hereafter Samsung C&T) said on the 22nd it proposed a Han River view premium for 533 homes—120% more than the 446 union members—in the integrated reconstruction project for Shinbanpo 19 and 25. Based on the complex's total of 616 homes, that is about 87%.
Samsung C&T proposed an optimal design to maximize the future value of Shinbanpo 19 and 25, focusing its design capabilities on highlighting the locational advantage of Han River views.
To secure Han River views for 100% of Shinbanpo 19 and 25 union members, Samsung C&T adopted the VMA (Vista Matrix Analysis) technique, an intuitive and clear simulation method rather than simple artificial intelligence (AI) analysis. This is a new view-analysis simulation developed by applying the method used to analyze sunlight during educational environment impact assessments. By considering the interference of the Han River and buildings visible from all windows in each unit, and through repeated and precise simulations, the company completed a customized design that elevates the quality of views by applying optimal residential-building layouts, angles, heights, and floor plans to eliminate blind spots for Han River views.
First, the seven residential buildings in the original union plan were reduced to six to minimize interference between buildings. All residential buildings will feature 10-meter-high pilotis to raise the sightline for views, and the floor-to-ceiling height is planned at 3.3 meters to maximize openness.
Through this, the number of homes with Han River views, which had been limited to 464 under the existing maintenance plan, was increased to 533, allowing not only 100% of the 446 union members but also 87 general-sale homes to enjoy the Han River view premium.
In addition, the interiors will use large view windows and an LDK floor plan open toward the Han River to minimize visual interference, securing a more expansive sense of openness. The LDK floor plan refers to an integrated open layout of the living room (Living Room), dining room (Dining Room), and kitchen (Kitchen). Rather than a partial view through a narrow window, it is expected to offer a special residential experience in which the Han River scenery unfolds naturally across the living room, kitchen, and other everyday spaces.
Samsung C&T will apply a specialized Swivel floor plan to address the long-standing trade-off in Gangnam riverside apartments between the "north-side Han River view" and "south-facing sunlight rights." This new concept of view-specialized floor plan allows residents to switch the placement of the living room and kitchen according to lifestyle, completing optimal residential value that delivers both views and daylight.
Im Cheol-jin, head of housing sales at Samsung C&T, said, "Shinbanpo 19 and 25, together with Raemian One Bailey, will be a core project forming the axis of Raemian Town," adding, "We will offer union members the greatest pride with Samsung C&T's design expertise that maximizes the top value of riverside living—Han River views—while not compromising sunlight rights and the complex's balance."