Cushman & Wakefield Korea, a global commercial real estate services company, said on the 20th that it held the "2026 office market seminar" at the Emerald Hall of the Yeongbin-gwan at the Shilla Hotel Seoul on the morning of the 17th.
With the theme "Wait or act? Tenant strategies in an uncertain market," the seminar drew about 100 real estate managers from major domestic and international corporations and investors.
In the first session, Research Team Director Kim Su-gyeong delivered a lecture on "Korea's commercial real estate market: Recovery beyond triple headwinds and AI-driven structural change." Kim said, "Despite macroeconomic uncertainties such as high oil prices and high inflation, Korea's commercial real estate market is showing solid resilience," and noted, "In particular, the rapid advancement of AI technology is causing a structural shift in office demand, and preference will become even clearer for high-spec offices that can support corporations' digital transformation beyond simple workspaces."
In the second session, Office Tenant Advisory Senior Director Ryu Seung-hyun presented practical solutions under the theme "Tenant strategies in an uncertain market." Ryu emphasized, "The longer the landlord-favored market persists, the more tenants need sophisticated strategies such as restructuring existing contracts or optimizing the timing of relocation."