HDC Holdings Co. said on the 13th it will fully renew the IPARK brand for the first time in two years.
The group said, "The key is to move beyond a housing-centered brand and expand its role into a brand that encompasses various areas such as retail, leisure and culture," adding, "Our strategy is to strengthen the role of a life platform in which various spaces and services connect as a single experience beyond simple housing products."
The brand BI (brand identity) was also changed. The BI focused on visually realizing the value of consolidation and expansion. Colors and typefaces were systematically restructured to provide the same brand experience across digital environments and offline spaces.
The new brand will be applied sequentially, starting with Uijeongbu Station Central IPARK in Uijeongbu-dong, Uijeongbu, Gyeonggi Province, which IPARK Hyundai Development Company recently offered for sale.