Among high-end apartment brands, the most preferred was found to be DL E&C's ACRO.
Real estate platform Dabang said on the 3rd that in its 2026 high-end apartment brand preference survey of 16,048 men and women nationwide in their 10s to 50s, DL E&C's ACRO ranked No. 1 for the sixth straight year.
In this survey, DL E&C's ACRO ranked first with 46.1% of total responses. It was followed by ▲Hyundai Engineering & Construction's THE H (28.0%) ▲Lotte Engineering & Construction's LEEL (13.7%) ▲Daewoo Engineering & Construction's Prugio Summit (12.2%). ACRO showed an 18.1 percentage-point gap with the No. 2 brand, indicating that it is maintaining a solid brand share within the high-end category.
ACRO received broad support regardless of gender and age group. It showed high preference among people in their 30s and 40s, the core segment for home purchases, at 47.8% and 45.9%, respectively. It also accounted for 48.1% among people in their 20s, considered the future consumer base, recording cross-generational preference.
Meanwhile, when asked why they want to live in a high-end apartment, "luxurious brand image" (29%) and "outstanding design and premium materials" (22.6%) ranked first and second, respectively. They were followed by ▲community facilities (20.3%) ▲scarcity and symbolism (12.2%) ▲high market price (9.7%) ▲excellent location (4.6%). Responses choosing image and design exceeded half (51.6%) of the total, confirming that consumers regard aesthetic elements and symbolic value as the most important criteria when choosing a high-end brand. It also suggests that, in addition to the brand's scarcity and symbolism, on-site community facilities are a major factor in choosing high-end.
Jang Jun-hyeok, head of marketing at Dabang, said, "Recently, when choosing a high-end apartment, people are placing importance not only on brand image but also on lifestyle convenience infrastructure that can be experienced only with that brand," and added, "As the trend favors a private and convenient lifestyle, the completeness of operational services in the high-end market is expected to become an important criterion for brand selection."