HAUTERRE Banpo, rebuilt from Shinbanpo 21st in Jamwon-dong, Seocho District, Seoul, is set to begin sales as early as this month. As a newly built apartment supplied in a prime Gangnam location and expected to accept subscriptions at prices below market levels, tens of thousands of people are projected to rush to apply. However, because it is a post-sale apartment offered after construction is completed, applicants must have around 2 billion won in cash to move in by July.
According to the redevelopment industry on the 24th, the reconstruction association for Shinbanpo 21st in Jamwon-dong, Seocho District, Seoul, is finalizing its schedule with Seocho District for the tenant recruitment notice for HAUTERRE Banpo, created through reconstruction. An industry official said, "If things move quickly, the tenant recruitment notice will be released this month and the subscription schedule will begin."
HAUTERRE Banpo, rebuilt from Shinbanpo 21st, is an apartment complex located around 59-10 Jamwon-dong, Seocho District, Seoul. It sits in a prime area between Banpo Station on Line 7 and Jamwon Station and Express Bus Terminal Station on Line 3, with Wanchon Elementary School, Seoil Middle School, Sehwa Girls' Middle School, Banpo High School, Seocho High School, and Yeongdong High School nearby.
POSCO E&C redeveloped the 108-unit complex, completed in 1984, into two buildings with 4 basement floors and 20 above-ground floors, totaling 251 units sized 44–130 square meters for exclusive use, of which 86 units will be offered to the general public. Construction is already finished, and it is awaiting use approval (completion) from the relevant local government, Seocho District. A Seocho District official said, "Use approval is expected around late May, and the tenant recruitment notice schedule has not yet been finalized."
POSCO E&C launched the high-end brand HAUTERRE in 2022 and first applied it to this complex, which broke ground in April that year. By exclusive area, the general-sale supply is ▲44㎡ 13 units ▲45㎡ 10 units ▲59㎡ 43 units ▲84㎡ 11 units ▲97㎡ 3 units ▲113㎡ 4 units ▲115㎡ 2 units.
What stands out is that this apartment opted for post-sale. Typically, the association, as the project operator for a reconstruction, receives pre-sale proceeds and pays construction costs to the builder. With post-sale, like HAUTERRE Banpo—selling after the apartments are fully built—the increase in land prices and construction costs from groundbreaking to sale can be reflected in the sale price, allowing for a higher price to be set.
Move-ins are scheduled for July. Although newly built, the complex is small, so prices are expected to be slightly lower than those of nearby large-scale Maple Xi (3,307 units). Maple Xi, which began occupancy in June last year, has only one sale transaction across all sizes to date: a 49.28㎡ unit on the 9th floor traded for 3.4 billion won on Oct. 23, 2025.
The industry expects that the sale price for the standard 84㎡ exclusive area, favored by many households, will not exceed 3 billion won. Some expect a price in the mid-to-high 2 billion won range.
According to Wolyong Subscription Research Institute, the 13 complexes that have sold or are slated to sell in the three Gangnam districts (Gangnam, Seocho, and Songpa) from 2024 through this year set sale prices at 54–85 million won per 3.3㎡. The most expensive was ACRO Central Yi (formerly Eunhasu Apartments; 85 million won per 3.3㎡), sold in December last year. ACRO de Seocho (formerly Seocho Sindonga), which begins sales at the end of this month, is priced at 78 million won per 3.3㎡. The sale price for a 59㎡ unit at ACRO de Seocho is 1.86 billion won.
If HAUTERRE Banpo sets a higher price than ACRO de Seocho and sells at 80 million won per 3.3㎡, the sale price for an 84㎡ unit would be 2.036 billion won.
Under the measures announced on Oct. 15 last year, the loan limit for apartments priced over 2 billion won was capped at 400 million won. Even if HAUTERRE Banpo sets its price at 80 million won per 3.3㎡, buying an 84㎡ unit would require more than 1.6 billion won in cash. Larger units would require cash holdings exceeding 2 billion won. Some expect the sale price to be set even higher than 80 million won per 3.3㎡.
Wolyong Subscription Research Institute projected that at least 20,000 applicants will flood in and that a subscription score of 74 points or higher would be needed to have a chance of winning.
Jang So-hee, a senior consultant at Shinhan Premier Pathfinder, said, "HAUTERRE Banpo is small in scale, but it sits between Maple Xi and Banpo Xi, and it shares both the school district and infrastructure with the nearby large complexes, so while there will be a price gap with those large-scale apartments, its future value is promising."
Lee Su-bin, head of the research center at real estate platform company Homedubu, said, "We project the expected sale price to be over 2 billion won for a 59㎡ exclusive unit," adding, "Because this is a post-sale complex with move-ins slated for July, there are only three to four months from winning a unit to paying the balance, so effectively only those who have about 2 billion won in immediately available cash will be able to attempt to subscribe."