DK Asia, one of Korea's three major real estate developers, said on the 24th that Royal Park City, Korea's first premium resort residential brand, received the highest evaluation in Korea's high-end residential institutional sector and ranked No. 1.
According to the Brand Stock Top Index (BSTI) released by Brandstock, a specialist brand value evaluation agency, as of the 23rd, Royal Park City scored 826.2 in the high-end residential institutional sector to take first place. The Brand Stock Top Index (BSTI) is an index that comprehensively evaluates a corporation's brand value, calculated by Brandstock for 230 industries and more than 1,000 corporate brands by reflecting stock price (70%) and consumer surveys (30%).
Following DK Asia's Royal Park City, Hyundai Engineering & Construction's THE H ranked second with 783.1 points, and Lotte Engineering & Construction's LEEL ranked third with 781.3 points, forming the "big three" of high-end residential brands. They were followed by DL E&C's ACRO, Daewoo Engineering & Construction's Prugio Summit, POSCO E&C's HAUTERRE, Doosan Enerbility's Trimage and We've the Zenith, and SK ecoplant's DE'FINE.
DK Asia has gone beyond simply supplying luxury apartments to present a new residential concept of Korea's first "premium resort city," seeking differentiation in the high-end residential market. In particular, it introduced the concept of the "fifth-generation high-end apartment" for the first time in Korea and, unlike the fourth-generation apartments of existing builders or developers that withdraw from the site after completion, it remains on-site and integrates premium services at six-star hotel and resort levels into the residential system.
To that end, DK Asia established a separate professional operations organization and directly invested resources to create Korea's first 5D landscaping, and it operates 38 community facilities and 13 premium residential services at six-star hotel levels. Through these efforts, it successfully completed 6,305 households in the first-phase premium resort city, embedding the symbolism of Korea's and the world's firsts, bests, and largest across the city, and proved the results of building a high-end city in reality.
In particular, DK Asia developed this not as a one-off but into a "sustainable premium service system." Unlike most high-end apartments, it placed community facilities within commercial spaces and concentrated services at six-star hotel and premium resort levels, such as Gourmet Galleria, Royal Music Room, and Royal Legend Heroes, so residents can always enjoy the best residential life for healthy rest. It also provides Korea's first face-to-face medical service exclusively for residents, in collaboration with Incheon's leading university hospital, International St. Mary's Hospital.
Along with this, to stay continuously connected with people in the premium resort city, it is actively supporting in-complex hobby clubs and operating local cultural programs. In addition to sponsoring local cultural events such as the Totoro Party, it continues to run a variety of culture and arts programs in which residents and local neighbors participate together, including the Royal Garden Festival and Garden Tour. The premium resort city project for the second phase, with more than 16,000 households, is set to fully commence after completing land purchases and moving through approvals, and large-scale cultural festivals themed around the opening of a future housing exhibition center and a loess trail are planned.