The 2026 Responsible Management Pledge Ceremony is underway at LH headquarters in Jinju on the 23rd. /Courtesy of LH

Korea Land & Housing Corporation (LH) said on the 23rd it will swiftly break ground on 96,000 dwellings this year to stabilize the real estate market.

LH held the "2026 responsible management pledge ceremony" on this day, vowing quick results on government policy tasks including stabilizing the real estate market in the capital area, balanced development, and artificial intelligence (AI) and safety, and announced this plan. About 100 senior staff, including acting President Cho Kyung-suk of LH and executives and regional headquarters heads, attended and took a pledge to deliver concrete results on 256 key tasks for the year.

LH cited as key tasks on this day: ▲ rapid housing supply ▲ improving public housing quality ▲ revitalizing regional economies linked to the five poles and three special zones ▲ an AI great transition.

LH will promote groundbreakings this year for 52,000 construction-type dwellings nationwide and 44,000 newly built purchase-for-lease dwellings, totaling 96,000. Of those, the capital area will account for 86,000 dwellings (46,000 construction-type, 40,000 newly built purchase-for-lease). That is 5,000 more than this year's goal set under the Sept. 7 measures last year.

In particular, LH will halt sales of multifamily housing land to the private sector and switch entirely to the LH direct implementation model, under which LH directly builds dwellings on that land, to boost supply volume and speed. For districts with strong locations, such as Seoripul 1 and 2 in Seoul and Gwangmyeong-Siheung, it will shorten project schedules to establish a stable foundation for breaking ground on public housing sites. To spur inner-city supply, it will also rapidly push through pre-construction procedures for idle sites under the Jan. 29 measures and for urban complex projects and public redevelopment projects under the Sept. 7 measures.

Beyond expanding dwelling volume, LH will seek to change perceptions of rental housing by raising the quality of public rentals in areas such as location, size and brand, design, and services. In consultation with the government, it will greatly increase large-size public rentals that middle-class households can occupy compared with current levels, and by converting privately supplied land near transit hubs to LH direct implementation, it will advance-deploy public rentals in transit-oriented areas.

It will strengthen housing support for vulnerable groups to build a tighter housing safety net. This year, it will recruit tenants for 38,000 jeonse lease dwellings and 37,000 construction and purchase-for-lease dwellings. It will purchase more than 7,500 dwellings that are victims of jeonse fraud. It will also start construction this year on the redevelopment of the Yeongdeungpo jjokbangchon.

LH will also promote revitalization of regional economies in connection with the balanced growth policy of the five poles and three special zones, laying the groundwork for corporations and jobs to gather in the regions. It will swiftly advance the development of 13 national high-tech industrial complexes in non-capital regions. For Goheung County and Uljin County, it will complete approvals of the industrial complex plans within the year, and for Daegu Metropolitan City and Wanju County, which have completed preliminary feasibility studies, it will promptly carry out follow-up procedures such as establishing industrial complex plans.

To accelerate the early completion of the administrative capital Sejong, it will also develop without delay the national symbol zone that will house core national facilities such as the president's Sejong office and the National Assembly Sejong building.

For purchases of unsold dwellings in provincial areas, it will expand the scope in consultation with the government and strengthen outreach, including holding briefings by region, to fully achieve the goal of purchasing 5,000 units this year without setbacks.

In addition, LH will align with the government's AI great transition (AX) policy and establish within the year a mid- to long-term AX roadmap focused on areas with strong public impact and significant workload reduction.

Acting President Cho Kyung-suk of LH said, "We will make sure to complete the 256 key tasks this year to help improve people's residential lives and stabilize the real estate market in the capital area."

Meanwhile, LH held an emergency response meeting on this day to prepare preemptive measures regarding the situation in the Middle East and entered an emergency response posture to prepare for the worst. At the meeting, it analyzed the impacts that the Middle East situation could have on LH construction sites, overseas dispatched workers, financing, and construction costs, and discussed energy-saving measures.

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