The area around 43 Chungmuro, Jung-gu, Seoul, known as "Hipjiro" (a portmanteau of hip, meaning trendy, and Euljiro), will be redeveloped.
The Seoul Metropolitan Government said on the 19th that it held the 4th Urban Planning Committee meeting on the 18th and approved with amendments the "Chungmuro 1·2·3·4·5 urban redevelopment project district designation, redevelopment plan decision, and landscape review (draft)" for the area around 43 Chungmuro, Jung-gu.
The Chungmuro 1·2·3·4·5 urban redevelopment district is surrounded by Chungmuro, Euljiro, Toegye-ro, and Samil-daero. The area used to be an industrial zone in the city center packed with print shops, hardware stores, and tool markets, but recently it has gained popularity among young people as distinctive cafes, bars, and restaurants have moved in.
The city has drawn up a redevelopment plan to reflect local characteristics, achieve urban management goals, and increase the public nature of privately led redevelopment projects. The main elements of the plan are to set redevelopment methods such as general redevelopment and small-scale redevelopment, and to plan building density such as building coverage ratio and floor area ratio, as well as infrastructure such as roads.
To strengthen downtown competitiveness and in light of development trends in surrounding areas, an additional height of 20 meters will be allowed for mixed-use plans with an implementation area of 3,000 square meters or more. In addition, by arranging open green space, the plan guides the creation of a nature-friendly pedestrian and green corridor running north–south from Euljiro to the Toegye-ro frontage.
Along Euljiro, to enhance downtown office functions, the plan encourages introducing office facilities at a rate of 50% or more, and in the Chungmuro and Toegye-ro areas, considering that the printing, film, and video industries are already established, incentives will be offered for bringing in related businesses.
In addition, the city separately planned a site for public support facilities and decided to use it for facilities that link regional industry and cultural functions, such as office, cultural, and industrial support facilities.
At the Baik Hospital site in District 1 of Chungmuro Zone 4, the city plans to make the introduction of an emergency medical facility of 3,000 square meters or more mandatory to prevent a gap in medical services.