KCC E&C said on the 18th that its residential brand, Switzen, won the Good Advertising Award in the digital category of the Good Advertising Award chosen by consumers. This award is the only advertising award in Korea judged directly by consumers.
The "Let's go home" campaign achieved a grand slam by winning the grand prize in the TV short film category and bronze in the online long film category at the Korea Advertising Awards, gold in the TV category and bronze in the editing category at the Seoul Video Advertising Festival, the Grand Prix at the Advertising of the Year Awards, and the Good Advertising Award chosen by consumers.
Switzen has consistently delivered a message based on a brand philosophy that highlights the essential meaning of home and the relationships formed within it. This "Let's go home" campaign unfolds the meaning of "home" as a physical space and of "returning home" through emotional storytelling, warmly portraying the "desire to go home" that naturally comes to mind at the end of a busy day.
Home is the most fundamental space where one lays down the day's fatigue and regains balance in life. Switzen interpreted "home" beyond a simple residential space as a place where the heart stays. By completing the sentence "Let's go home" as a message of comfort to everyone who has lived through today, the brand was noted for effectively conveying its identity that embraces the cozy value of life, like a family's embrace on the way home from work.
A Switzen official said, "Sweeping the nation's four major advertising festivals means the brand's consistently upheld philosophy and authenticity resonated with both consumers and the industry. We will continue to present campaigns that provide comfort and encouragement in daily life with messages that capture the essential value of home."