KCC E&C's residential brand Switzen won the overall grand prix for the third consecutive year at the "advertisement of the year" awards.
The advertisement of the year awards select winners through a comprehensive evaluation of the completeness of communication strategy, the creativity and originality of the creative, the real-world effectiveness of the campaign, and its social and cultural impact.
Switzen's latest "let's go home" campaign centered on the message, "we all have a home we miss in our own way," and was praised for plainly yet warmly conveying the everyday desire of modern people to "go home," eliciting deep empathy.
A Switzen official said, "we will continue to present campaigns that offer comfort and support in everyday life with messages that capture the essential value of home."