Hyundai Engineering & Construction has thrown its hat in the ring to win Apgujeong districts 3 and 5 at the same time.
Hyundai Engineering & Construction said on the 12th that starting on the 11th, it held an event with about 200 executives and employees to coincide with the bidding announcements for Apgujeong districts 5 and 3.
Through morning greetings on the way to work, executives and employees said, "Apgujeong is a symbol of Korea's residential culture and a place imbued with Hyundai Engineering & Construction's pride," and "We will make the best proposal with the determination to take responsibility for Apgujeong's future."
Hyundai Engineering & Construction joined hands with the world's most prestigious design firms to elevate the status of the Apgujeong complex to a global level.
With the goal of "differentiated value within a shared legacy," it plans to propose a high-end residential solution that reflects the locational characteristics and identity of the districts.
For Apgujeong district 3, RAMSA (Robert A.M. Stern Architects), which designed New York's "220 Central Park South," and Morphosis, known for combining sculptural beauty with technological prowess, will participate. For Apgujeong district 5, RSHP (Rogers Stirk Harbour + Partners), which designed London's "One Hyde Park," will join.
RAMSA, the designer of "220 Central Park South," reset the standard for America's ultra-luxury residential complexes when that building's penthouse sold in 2019 for about $238 million, the highest price in U.S. dwellings history. Morphosis, led by Pritzker Prize laureate Thom Mayne, has earned global renown for forward-looking architecture that marries curve-based parametric design with an eco-friendly philosophy.
London's "One Hyde Park," designed by RSHP, closed a transaction exceeding £100 million, setting a British real estate record for the highest price. It is regarded as a pioneer of high-tech architecture, along with works such as the Centre Pompidou in Paris and the Lloyd's building in London.
Hyundai Engineering & Construction plans to complete Apgujeong as a premium residential complex that integrates advanced technology into a smart mobility community and incorporates commerce and culture for each complex.
Apgujeong district 3 will introduce an intelligent parking solution that advances a robotic parking system. It will apply an integrated response system that automatically detects signs of fire during electric-vehicle charging and moves the vehicle to a disaster-prevention zone.
It plans to realize a smart complex concentrated with advanced technologies such as autonomous shuttles, artificial intelligence (AI)-based personal mobility, and EV charging robots.
Apgujeong district 5 centers on a strategy linking commerce and culture that reflects its locational characteristics. Based on linkage with a department store, it is devising a mixed master plan that connects the "complex–department store–station building" (驛舍).
Hyundai Engineering & Construction plans to integrate high-end lifestyle, commercial, and cultural content to create a residential space in line with a prime Gangnam location, combining both everyday convenience and symbolic stature.
A Hyundai Engineering & Construction official said, "Apgujeong is the benchmark of its era encompassing the residential history along the Han River and the pinnacle of Korea's luxury residential culture," adding, "We will establish the best partnerships in every aspect—design, technology, and brand—to complete a forward-looking identity unique to Apgujeong."