Cushman & Wakefield Korea, a global commercial real estate services company, said on the 21st it launched the Branding Solution Service (BSS), which combines social big data analysis. BSS analyzes consumer perception, sentiment, and trend data to design brand direction and spatial strategies for commercial spaces.
To enable objective, data-based analysis, the company hired a social data analysis specialist for the first time in Korea and built an advanced analysis framework using a social analysis platform from a domestic artificial intelligence (AI) and big data corporations.
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