Global real estate consulting corporations Cushman & Wakefield Korea's dedicated retail space planning consulting team (RSS · Retail Space Solution) said on the 16th that it planned the space for the flagship store "THE TEENIEPING Seongsu," which integrates popular IP (intellectual property) such as "Catch! Teenieping" from SAMG Entertainment into a single brand system.
For this project, Cushman & Wakefield Korea RSS led the overall space planning work, from layout strategy and space concept to interior and exterior design, NAMING., and logo development.
THE TEENIEPING Seongsu successfully opened in step with the Christmas season and year-end peak schedule through its grand opening on Dec. 24 last year. At THE TEENIEPING Seongsu, a customization product to create one's own "MYPING" was introduced for the first time. Customers can decorate faces, hair, clothes, shoes, hats, and other accessories as they wish and express their identities through "MYPING."
Along with this, the flagship store was configured with differentiated content—such as a random-box-based animal series, art figures, collaboration goods, photo zones, and a Teenieping cafe (to open)—so that customers visiting the store can have a special experience.
Jeong Won-uk, a director at Cushman & Wakefield Korea, said, "THE TEENIEPING is an integrated brand that encompasses the entire IP and a core platform that integrates online and offline. In particular, THE TEENIEPING Seongsu is expected to drive brand expansion and sales growth, targeting primarily teenagers visiting Seongsu, Millennials and Gen Z, and the global generation."