Kim Sun-kyu, chairman of Hoban Group, holds a New Year strategy meeting on the 14th at Restree Resom in Jecheon, North Chungcheong, and emphasizes bold strategy formulation and execution while citing the phrase "Pivot or Die." /Courtesy of Hoban Group

Chair Kim Seon-gyu of Hoban Group said, "Even amid uncertainty, we must craft and carry out bold strategies to secure not only survival but also new opportunities."

According to Hoban Group on the 15th, Kim said this the previous day at the "2026 New Year strategy meeting" held at Restree Resom in Jecheon, North Chungcheong, citing "Pivot or Die" by Gary Shapiro, chief executive of the organizer of the world's largest IT and home appliance show, CES.

Kim emphasized, "Leaders, as the agents of change and innovation, must take on challenges with a strong sense of ownership and responsibility to achieve new innovative outcomes and a hopeful future."

At the New Year strategy meeting convened to review future business strategies and cement a bold will to execute, more than 260 members of Hoban Group's management and employees attended, including Chair Kim; Vice Chair Lee Jeong-ho of Hoban Hotel & Resort; President Park Cheol-hee of Hoban Construction; Chief Strategy Officer Kim Dae-heon of Hoban Group; Vice President Kim Min-seong of Hoban Group; and Vice President Kim Jun-seok of Taihan Cable & Solution.

This year's New Year strategy meeting put on the agenda, at the group level, an artificial intelligence (AI) transition, open innovation, and responses to changes in government policy.

In particular, a breakout discussion on how to use AI to raise productivity across the company was held late into the night in a "no-holds-barred debate" format. The group discussed in depth strategies to discover business models that integrate new technologies to actively respond to rapidly changing industrial structures driven by advances in AI technology and to seize changes in government policy as opportunities.

Based on the discussions at the strategy meeting, Hoban Group plans to strengthen fundamental business competitiveness and build efficient work systems using AI.

The New Year strategy meeting also featured special lectures for the group's executives and affiliate leaders on the AI industry and leadership. Professor Lee Gyeong-jeon, an expert in AI and big data, explained response strategies for corporations in the AI era, and communication expert Director Kim Yoon-na was invited for a session on the language skills leaders should possess.

A Hoban Group official said, "We will strengthen execution across the company to effect real change and take another leap forward," adding, "As corporations that contribute to the nation and society, we will continue to grow."

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