Korea's proptech corporations Zigbang and Hogangnono, an apartment information platform operated by Zigbang, said on the 21st they launched an "AI (artificial intelligence) agent" service that recommends apartment complexes through conversation.
When a user states housing conditions in natural language, the AI analyzes key data in real time—actual transaction prices, complex information, resident reviews, transportation, and school districts—and presents the most suitable complex.
The AI agent naturally understands the user's intent without the need to set complex filters or explore the map directly, and immediately recommends matching complexes. In the recommendation process, various factors such as location, education environment, living amenities, actual transaction trends, and resident evaluations are automatically analyzed in an integrated way, and on the following screen, users can check key information at a glance, including the complex overview, recent actual transaction information, and a summary of locational characteristics.
The core competitiveness of the AI agent comes from the data asset that Zigbang and Hogangnono have accumulated over many years. Zigbang holds structured real estate data at the nationwide complex, unit, and household levels, a price prediction model based on Zigbang prices, and user search and inquiry data, while Hogangnono has built a dataset that can deeply evaluate complexes based on more than about 10 million real-resident reviews and daily-life information, the company said.
According to Zigbang, the AI agent provides new benefits not only to consumers but also to agents. Because customers are consolidated to agents with recommended complexes, budgets, preferred areas, family composition, and lifestyle patterns already organized by AI, agents meet "verified customers" with clear needs more quickly. As a result, it reduces time spent in the initial consultation stage and enables proposals of listings that fit the conditions customers actually want.
Zigbang Chief Executive An Seong-u said, "The AI agent is an important inflection point where the domestic real estate market shifts from 'search-centric' to 'conversational exploration,'" and added, "Based on the data and technology accumulated by Zigbang and Hogangnono, we will provide a highly reliable and efficient service to both consumers and agents and continue to lead Korea's proptech innovation."