HDC Hyundai Development Company is strengthening its position as a developer by presenting an innovative urban model that offers a new residential environment in old downtown areas.
Notably, the Seoul One I'Park unveiled last year is seen as pointing the way forward for urban models by creating an environment in the city that encompasses nature, health, rest, and culture, going beyond simple housing. It also actively adopted smart technology and AI-based systems and established I'Park's own differentiated residential culture.
The Seoul One project, valued at about 4.8 trillion won, was planned as a future-oriented mixed-use city where all aspects of life can be enjoyed within a 1-kilometer radius. Presenting a new residential paradigm for the northeastern region, Seoul One forms an organic urban ecosystem that includes a residential complex of more than 3,000 households, a wellness residence, a shopping mall and street mall, prime offices, and a global lifestyle hotel. HDC Hyundai Development Company plans to continue strengthening its identity as a developer and to create sustainable urban spaces.
An HDC Hyundai Development Company official said, "We have built competitiveness as a developer through various urban complex developments, including not only Seoul One I'Park but also Suwon I'Park City," and added, "We have experience stably carrying out complex development projects that integrate housing, commerce, and culture, such as Gangdong I'Park The River, which successfully attracted key tenants including Ikea, Emart, CGV, and Vant, and Haeundae I'Park, which combines a hotel and apartments."
The residential facilities at Seoul One will be developed on a site of about 77,722 square meters with eight buildings, up to 49 floors. Among them, Seoul One I'Park, the apartment complex consisting of six buildings, was successfully pre-sold last year, and the supply of the two-building wellness residence is being pursued.
The wellness residence will be owned and operated by HDC Hyundai Development Company. It will provide premium services such as dining, housekeeping, and concierge, and plans to offer differentiated, customized life-care compared with existing serviced residences. The wellness residence also plans to introduce hotel-style interior elements.
It will be created in a layout that allows medical care and wellness to be enjoyed at the same time. To provide high-quality services, the company is also pursuing the development of various robot services and mobility. To implement this, it signed an MOU with Kakao Mobility last year.
The commercial facilities are divided into mixed-use land composed of a street mall and commercial land consisting of offices and a hotel, and renowned architects from Korea and abroad participated in the design to enhance completeness. The commercial facilities take the shape of a square with an open center, with a central garden created at the core.
In addition, with a structure in which the street mall and I'Park Mall are connected, it will become a complex cultural space where both indoor and outdoor can be enjoyed at once, creating open living infrastructure that allows nearby residents to flow in naturally.
The hotel, with about 200 rooms, connects from a green office specialized in the openness of a large atrium and landscaping to the commercial facilities, enabling linkage with excellent commercial amenities. In addition to spatial planning that can stage special events, it was designed to be enjoyed together with green spaces.
An HDC Hyundai Development Company official said, "As Seoul One I'Park will rise in Nowon District, which has one of the highest ratios of green space in Seoul, we envisioned an urban green village that makes the most of the surrounding environment and offers a nature-friendly, healthy daily life in the city," and added, "Rather than ending with simple development, we will operate it directly at the HDC Group level, organically integrating with the surroundings to build a sustainable space."
Seoul One will incorporate a variety of advanced elements, including abundant green spaces, a smart community, a green energy system, and AI-based digital home care.
The company is also actively pursuing collaboration with major brands to develop and apply diverse lifestyles and to expand the project's impact. HDC Hyundai Development Company pursued collaborations with various external brands, including a mall, premium residential facilities, and a hotel that had been lacking, to inject vitality into the area around the Seoul One I'Park site.
It signed a definitive agreement with Marriott International, the world's largest U.S. hotel chain, to introduce a Marriott hotel within the Seoul One complex. The Marriott hotel will be the first five-star branded hotel to debut in northeastern Seoul.
It also signed a business agreement with Asan Medical Center to develop a customized healthcare service program, and plans to provide high-level medical services within Seoul One. The preventive-medicine-centered healthcare program will be integrated with the premium residential wellness residence and will be supplied as HDC Hyundai Development Company's premium residential product that supports dining, housekeeping, and concierge services.
The commercial facilities will be directly operated by HDC I'Park Mall to fill the gap in shopping infrastructure, and are expected to establish themselves as the region's largest mixed-use shopping mall that communicates with local culture and serves as a sustainable exchange space in the city. Inside, a variety of content, including a movie theater and a premium fitness club, is planned to help revitalize the area.
To create a green village in the city, the company expanded business agreements with partners across various fields, including education, culture, and leisure, such as a content co-development agreement with Snow Peak Korea, an agreement with Korea University on lifelong education for the local community and youth career development, and an agreement with Kakao Mobility.
Recently, it also signed an agreement with Hana Bank for customized asset management services for the Seoul One wellness residence. Taking into account the aging society, the policy is to intensively support related demand within a residential model that can encompass all age groups.